Visual Branding / Logo Design / Packaging Design / Print Collateral / Graphic Design

Initials Gifts & Monogramming has been a household name in the Memorial area of Houston for decades. When this boutique gift shop had shift in ownership, it was time for a fresh brand identity that resonated better with their vibrant community. We designed a colorful letter pattern to represent their curated collection of gifts and customization services that became the cornerstone of their brand identity.