Brand Positioning / Core Messaging / Visual Branding / Logo Design / Website Design / Print Collateral / Photography / Art Direction / Merchandise

Rebranding the Early Learning Program to celebrate their thirty years of faithful service to families of The Woodlands, Texas, was an extra special project. Not only did our founder attend the preschool as a toddler, but also her mom co-founded it back in the 80s. We executed the refreshed brand identity just in time for their 30-year celebration for alums. 

This is part one of a multi-phased rebrand for the school. We are helping them develop their core messaging and visual brand identity and update their website to serve their families better. When we started work, we discovered that they didn’t really have a logo— but a variety of marks, artworks, and phrases they used for their branding. We were careful to weave some imagery and language into their new branding and messaging to preserve their legacy.