Visual Branding / Logo Design / Core Messaging / Digital Collateral
When a private equity group approached us to lead the rebranding of Elase Med Spa, the goal was clear: evolve a trusted Utah brand into a standout presence ready for nationwide expansion. Known in the Salt Lake City area for exceptional med spa services, Elase needed to connect with broader, more diverse audiences and navigate new competitive landscapes.
We started with on-site collaboration, conducting team interviews and group sessions to fully understand Elase's culture and vision. This groundwork shaped refined core messaging, strategic brand positioning, and a mission and values framework. We also created detailed customer profiles to help Elase engage authentically with new markets.
Visually, we delivered a fresh logo design, modern visual branding, a vibrant color palette, and refined typography—all reflecting both Elase's trusted legacy and its future growth. These elements were unified in a comprehensive brand book to guide consistent brand expression.
The result is a cohesive brand identity that empowers Elase to expand confidently and connect meaningfully with customers across the country.
OUR PROCESS
Many people come to us thinking they are ready for a new logo or a website design, but we are invested in your brand's overall health and strength. We believe strong brand experiences are built on the solid foundation of a solid brand strategy and distinct brand identity. The brands we all admire have crafted thoughtful experiences that go beyond attractive and clever – and are smart, cohesive, and sure.
If you have a brand that needs some love or simply need a design partner, we’d love to hear from you.