Brand Archetypes: The Order Types
Brand archetypes are symbolic representations of fundamental human motivations, desires, and traits. They offer a way for brands to connect with consumers on a deeper emotional level by aligning their identity with specific archetypal traits. Developed by Carl Jung and popularized by Margaret Mark and Carol Pearson, these archetypes enable companies to communicate their values, mission, and personality effectively.
A little about the Order brand archetypes
The Order brand archetypes are centered around the desire for structure, organization, and predictability. They appeal to individuals who value precision, reliability, and a sense of control. Brands embodying Order archetypes emphasize the importance of discipline, efficiency, and consistency.
Characteristics of these archetypes
Structure: Order brands thrive on structure and organization. They present themselves as dependable and methodical, often showcasing well-defined processes and systems.
Reliability: Reliability is a key trait of Order archetypes. These brands consistently deliver on their promises, earning trust and loyalty from their customers.
Precision: Precision and attention to detail are fundamental to Order brands. They take pride in their meticulous approach to their products or services.
Control: The Order archetypes value control and stability. These brands often emphasize predictability and risk management.
Tradition: Tradition and heritage play a significant role for Order brands. They may celebrate their long history and adherence to time-tested principles.
So, what are the archetypes?
The Caregiver
Values: Service
Brand Voice Words: Caring, Warm and Reassuring
Brand Message: “Love your neighbor.”
Brands: Unicef and Toms
The Ruler
Values: Control
Brand Voice Words: Commanding, Refined, and Articulate
Brand Message: “Power is the most important thing. Reward yourself for your success.”
Brands: Rolex and Louis Vuitton
The Creator
Values: Innovation
Brand Voice Words: Inspirational, Daring, and Provocative
Brand Message: “If it can be imagined, it can be created.”
Brands: Apple, Lego, and Adobe
Why choose an Order archetype?
Selecting an Order brand archetype can be a strategic decision for businesses aiming to connect with a target audience that values structure, reliability, and control. They allow brands to instill a sense of trust and confidence in their customers, making them the go-to choice for dependable solutions. Need help identifying your brand’s archetype? Reach out, and we’d love to partner with you!